15 Ways to Gain a Competitive Advantage in Your Business

competitive advantage  “Brand building delivers sustainable competitive advantage in a world where there are few other sources By creating and reinforcing desirable associations for A firm has a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential

Michael Porter proposed the theory of competitive advantage in 1985 The competitive advantage theory suggests that states and businesses should pursue policies A competitive advantage is what sets an organization apart from its competitors, allowing it to generate greater sales or margins and retain

Delivering exactly what your competitors are delivering but at a lower price is one way to gain an advantage in the marketplace Conversely, The competitive advantage can be easy to imitate and we may only have a first-mover advantage This option has a risk if you are investing more