What is attribution in marketing?

attribution  Fractional attribution is will credit every touch point in the user journey and spread credit across all the touch points from first to In social psychology, attribution involves making inferences about the behaviors of others Attributions, however, are often prone to errors

Marketing attribution includes all the actions we can take to map out that customer journey More specifically for this piece, attribution is the method by An attribution model is a rule that determines how credit for sales and revenue is assigned back to touchpoints in the buyer's

มารู้จักกับโลกของ Data-Driven Attribution Model ว่ามีความสำคัญอย่างไร กับการทำเว็บไซต์และการทำโมบาย แอพพลิเคชั่น  Attribution theory is concerned with how ordinary people explain the causes of behavior and events For example, is someone angry because